Bally Total Fitness was heavy on retail and needed an image to tie their brand together. So how do you give retail a brand image? Have a red tag sale every day. I came up with the idea of putting price tags on body parts to show people they can get the body they want. They just have to go get it. It’s as simple as going to the store to pick out your favorite outfit.
Direct mail brochure I created and wrote. I came up with the concept and wrote all the copy. I wanted to give it the feel of a clothing store catalog.
Website landing page I created and wrote with the same look and feel as the brochure. It was meant to be an extension of the brochure online.
BTF was big on guest passes, so I came up with the concept for this one, which went along nicely with the whole red tag vibe.
