I worked on these when I was in the land of all things Spanish, Miami; so my work had to be also. It’s the law over there. Being a gringo writer didn’t make it easy. Shout-out to all my translators.
Nokia Urban Secrets
To sell more camera phones, a cross promotion with Discovery Channel was created. People were encouraged to take pictures of their favorite hidden places and share them with others by posting them in a blog of their own creation. The best blog was featured on Discovery Channel and its creator won a trip to Latin America. I wrote and came up with the concept for the print piece and the TV spots.
Translation: Your city has secrets. Share them on www.secretosnokia.com.
AVO Translation: There are places in your city that only you know. Soon, the time will come for everybody to know them…
AVO Translation: If there are places only you know about, it’s time to share them. With NOKIA, share your city’s secret places and win a trip for two to 4 Latin American countries and be featured on Discovery Travel & Living. How? Make your own blog through Nokia’s webpage: www.secretosnokia.com. It’s real easy: take pictures with your NOKIA and create your own blog, where you have your own personal space to share your favorite secret places. The more blogs you create, the more chances you have to win these and others prizes! Visit www.secretosnokia.com, win an incredible trip and be on TV. NOKIA Urban Secrets. Capture-share.